Looking back now I’m really amazed at how many different skills I’ve had to develop in order to build my business to where it is today.
Frankly if I had been aware of what I would need to learn I might not have ever gotten started.
Just off the top of my head here is a quick and very incomplete list of things you (or someone at your business) needs to be able to do…
- Write compelling sales copy – for sales pages, emails etc
- Bring traffic to your site… very broad and might include buying ads, building an affiliate network, generating traffic through SEO (and many other methods)
- Create, design, build, and constantly make changes to your web page
- Create graphics and logos
- Create quality content – a HUGE topic which includes 1) having knowledge of your subject, 2) being able to teach it and make it compelling, and 3) being able to actually PRODUCE it (For example: to make a membership site with video you will probably need to hire a director/crew, find the on-screen talent, write scripts, plan the shoot, obtain all the camera equipment, edit the footage, make the footage web-ready, build a website with the infrastructure for memberships etc.
- Manage general business stuff… accounting, taxes, administrative stuff etc
- Hire, train, motivate, manage, and deal with personnel issues as they arise
- Plan effective business strategy
Now this list might seem intimidating… But I promise I’m not trying to overwhelm you.
You don’t need to personally go out and master everything on here.
First of all, you can partner with people who have the skills you lack…
You can hire people and you can outsource.
And what you do learn, you don’t need to learn overnight. You can certainly learn and develop these skills over time…
So out of all of those things, what is the #1 skill for success in internet marketing?
Well it’s a trick question… because the #1 skill for success in internet marketing is:
The ability to figure out what you need to know, and then go out and learn it on your own!
Look, this isn’t something you can major in at college…
And except for very rare exceptions, it’s not something you are going to learn at your job…
It’s something you have to go out and learn on your own.
You have to sort through websites (like this one!), youtube videos, and internet marketing courses…
You have to ask lots of questions, find mentors, and most importantly dive in and learn as you go.